TT: Social Media, Big Data Are Influential Tools for Recruitment, Retention of Truck Drivers

Enhanced social media presence and expanded use of big data analytics are two critical tactics for carriers seeking to solve the ongoing problem of the driver shortage, experts at a conference here on recruitment and retention said last week. Facebook has turned into an ideal platform for recruiters searching for drivers who would be suitable candidates to work at their companies, said Leah Schultz, social media manager at Papa John’s International.

Read more at Transport Topics.